Programmatic Advertising in 2025: What Product Leaders Need to Know
Evolution of programmatic, exchanges, signal loss, privacy, and where the industry is heading — from the perspective of $200M+ programmatic scale.
Insights
Expert perspectives on programmatic advertising, CTV monetization, header bidding, yield optimization, supply path optimization, and AI in advertising.
Programmatic Advertising Resources
Programmatic Advertising
Programmatic advertising expert — strategy and exchange architecture
CTV Monetization
Header Bidding
AdTech Guides
Blog
CTV Monetization: Building Revenue at the Convergence of TV and Digital
CTV challenges (fragmentation, measurement, ad podding), SSAI vs CSAI, and how exchanges like InMobi approach Connected TV.
Header Bidding Optimization: Beyond the Basics
Timeout tuning, bid density, server-side vs client-side tradeoffs, and Prebid module selection for maximum yield.
Supply Path Optimization: Why SPO Matters More Than Ever
Buyers consolidating supply paths, sellers.json and ads.txt, and what publishers should do to stay ahead.
Agentic AI and the Future of Advertising
How agentic AI will change ad decisioning, creative optimization, and monetization — and what AdsGupta is exploring.
See the exchange in action. Run a live OpenRTB auction demo and watch bid requests, DSP responses, and first-price auction mechanics.