AdTech Product Leader Building Exchange & Monetization at Scale
Biography
Ranjan Dasgupta is a product leader at InMobi focused on Web & CTV Exchange strategy. He has 9+ years in AdTech across Google, Glance, and Automatad, scaling programmatic infrastructure to $200M+ revenue.
At Glance he built the unified monetization stack across Web, App, and CTV. At Google he was a Technical Specialist for DoubleClick, DFP, AdX, and AdSense. He is the creator of AdsGupta, a platform at the intersection of AI and advertising.
Ranjan Dasgupta specializes in programmatic advertising, CTV monetization, header bidding, supply path optimization (SPO), yield management, and AI-driven advertising products. His work spans ad exchange architecture, Prebid.js optimization, OpenRTB protocols, and building scalable monetization infrastructure for publishers and platforms.
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Core Expertise
Programmatic Advertising & Exchange
Programmatic advertising strategy · RTB, unified auctions, exchange-side product.
CTV Monetization
CTV monetization expert · SSAI, CSAI, ad podding, streaming supply.
Header Bidding & Prebid
Header bidding and Prebid optimization · Client-side and server-side.
Supply Path Optimization
Supply path optimization (SPO) · Sellers.json, ads.txt, bid efficiency.
Yield & Web/App Monetization
Yield optimization for publishers · Web & App monetization at scale.
AI in Advertising
AI-driven advertising products · Agentic AI, contextual intelligence.
Career Timeline
Drives product strategy for Web & CTV Exchange with focus on convergence with Agentic AI. Building 2030 product roadmap for exchange infrastructure.
Built and scaled end-to-end unified monetization stack across Web, App, and CTV. Scaled programmatic advertising infrastructure to $200M+ in revenue. 5+ years building and optimizing monetization at scale.
Programmatic monetization solutions for digital publishers. Omni-channel product strategy and execution.
Technical Specialist for DoubleClick, DFP, AdX, AdSense, DV360, SA360. DoubleClick For Publishers GPT Exam certified. 4 years of platform optimization for global publishers.
Software engineering and product development.
Built With
This site and related products use modern web and AdTech tooling.
Education
B.Tech, Computer Science — West Bengal University of Technology, Kolkata.
FAQs about Ranjan Dasgupta
- Who is Ranjan Dasgupta?
- Ranjan Dasgupta is an AdTech product leader and CTV monetization expert currently at InMobi, where he drives Web & CTV Exchange product strategy. He has over 9 years of experience scaling programmatic advertising infrastructure across Web, App, and CTV.
- What does Ranjan Dasgupta specialize in?
- He specializes in programmatic advertising, CTV monetization, header bidding, supply path optimization (SPO), yield management, and AI-driven advertising products. He has scaled monetization to $200M+ across Web, App, and CTV.
- Where has Ranjan Dasgupta worked?
- Ranjan has held product and technical roles at InMobi (Senior Manager, Web & CTV Exchange), Glance (Product Monetization), Automatad (Product Strategy), and Google (Technical Specialist for DoubleClick, DFP, AdX, and AdSense).
- How can I work with Ranjan Dasgupta?
- You can explore his work on the Work page or reach out via the Contact page for consulting, speaking, or collaboration opportunities.