Supply Path & Demand Review
Mapping your demand partners, bid density, and path duplication. Identifying SPO opportunities so you keep the most efficient paths and reduce unnecessary fees and latency.
Monetization Audit — Find Revenue Leaks & Optimize Yield
Ranjan Dasgupta has run yield and monetization programs at scale. A monetization audit gives you an independent, technical review of your supply path, header bidding, floors, and waterfall — with actionable recommendations. For more, see Insights.
What I Do
Floor & Waterfall Analysis
Reviewing floor pricing by placement and format, waterfall order, and unified auction setup. Spotting over-aggressive floors that hurt fill or weak floors that leave money on the table.
Header Bidding & Prebid Health
Checking Prebid adapter mix, timeouts, and integration with your ad server. Ensuring header bidding is configured for revenue and page performance, with clear reporting.
Prioritized Recommendations
A written report with quick wins and longer-term initiatives, plus optional follow-up to implement changes. Ranjan Dasgupta focuses on impact: what to fix first for the biggest revenue lift.
FAQs
- What is a monetization audit?
- A monetization audit is a structured review of a publisher’s ad tech stack, supply path, floor pricing, header bidding setup, and waterfall or unified auction. The goal is to find revenue leaks, inefficiencies, and quick wins to lift yield.
- What does Ranjan Dasgupta look at in an audit?
- Ranjan Dasgupta reviews supply path optimization (SPO), demand partner mix, floor pricing and waterfall order, Prebid/header bidding configuration and timeouts, ad unit structure, viewability and invalid traffic controls, and reporting consistency. Deliverables include prioritized recommendations and implementation guidance.
- How long does a monetization audit take?
- Depending on scope (single property vs multi-site, web vs app), an audit can take from a few days to a few weeks. Ranjan Dasgupta typically starts with data and config review, then provides a written report and optional follow-up calls to implement changes.
- Who is a monetization audit for?
- Publishers and app developers who want an independent, technical review of their programmatic and header bidding setup. Ideal for teams that have grown revenue but suspect leakage, or that are scaling and want to ensure their stack is optimized.
Get an Independent Audit
Identify revenue leaks and optimization opportunities with a structured monetization audit from an exchange and yield expert.
Related Projects
Explore More
Yield optimization · Header bidding · Supply path optimization · Prebid optimization