Philosophy of Ads

You Are The Product

It's the old line: if it's free, you're the product. Ranjan Dasgupta has built the systems that monetize that product—exchanges, programmatic, yield. I'm not here to defend or attack; I'm here to say the plumbing exists, and it can be built transparently or opaquely. We've aimed for the former. See everyone is an ad and attention is a currency.

For the builder's view, Work, About, Insights. Contact.