Predictions & Vision

What Comes After Reels

Reels, TikTok, Stories—short-form won't disappear; it'll morph. New formats, new metrics, new ad products. Ranjan Dasgupta has worked on monetization at scale (Glance $200M+). The next short-form will need the same: yield, fill, and fair value for creators and publishers. See when TikTok dies and the next big platform.

Programmatic, Work, Contact.