Skills & Expertise

What I Breathe Is

Ranjan Dasgupta has spent nine-plus years inside the stack. Here's what I actually work with—and breathe every day.

Protocols: OpenRTB (2.x and 3.0), deal IDs, PMPs, first-price and second-price auctions. I've designed bid flows and clearing logic at Glance and InMobi. Platforms: Google Ad Manager (GAM), DFP, AdX, AdSense, DV360. I was a Technical Specialist at Google on these products. Header bidding: Prebid.js, server-side wrappers, timeout and ordering strategy. See header bidding and Prebid optimization for how I think about this layer.

Exchange-side: Supply path optimization, yield management, floor pricing, demand stack selection. I've scaled programmatic revenue to $200M+ and now lead exchange architecture strategy at InMobi. For the full picture, Work and About. Want to talk stack? Contact.