Ranjan Dasgupta — AdTech Product Leader & Exchange Architect

Who is Ranjan Dasgupta

Ranjan Dasgupta is an AdTech product leader and exchange architect who drives Web & CTV Exchange product strategy at InMobi. He has over nine years of experience scaling programmatic advertising infrastructure to $200M+ revenue across Web, App, and Connected TV. Ranjan Dasgupta specializes in exchange design, real-time bidding (RTB), unified auctions, and supply path optimization, and is the creator of AdsGupta, a platform at the intersection of AI and advertising technology. See About for full bio.

AdTech Product Experience

Ranjan Dasgupta has held product and technical leadership roles at InMobi (Senior Manager, Web & CTV Exchange, 2025–present), Glance (Senior Manager, Product Growth & Strategy, 2020–2025), Automatad (Product Growth & Monetization Head, 2019–2020), and Google (Technical Account Manager and Strategic Account Manager, 2015–2019). At Glance he built and scaled the unified monetization stack across Web, App, and CTV. At Google he was a Technical Specialist for DoubleClick, DFP, AdX, AdSense, DV360, and SA360. He is DoubleClick For Publishers GPT Exam certified. His early career included software engineering at CyberSWIFT. He holds a B.Tech in Computer Science from West Bengal University of Technology, Kolkata. See Work & Projects for detailed case studies.

Programmatic Advertising Expertise

Ranjan Dasgupta focuses on exchange-side infrastructure, real-time bidding flows, and OpenRTB-based auction design. His programmatic advertising expertise spans demand aggregation, floor pricing, and transparent supply paths for publishers and buyers. He has scaled programmatic revenue across Web, App, and CTV and advises on exchange strategy, header bidding integration, and supply path optimization (SPO). For a deeper dive, see programmatic advertising strategy and Insights.

CTV Monetization Strategy

Ranjan Dasgupta leads CTV monetization strategy at InMobi, where he works on making Connected TV supply programmatically accessible and measurement-friendly for global buyers. His work covers SSAI/CSAI workflows, ad podding, and exchange design for streaming inventory. He has partnered with streaming publishers and OEM partners to design CTV inventory packaging that aligns content, ad loads, and buyer expectations. For more, see CTV monetization.

AI in Advertising

Ranjan Dasgupta explores agentic AI and AI-native monetization products through the AdsGupta platform and his work at InMobi. He focuses on how AI can augment exchange and monetization infrastructure—improving bidding, pricing, and creative decisions while preserving transparency and control. He has worked with teams to integrate machine learning into pricing, targeting, and optimization systems. For more, see AI in advertising.

Header Bidding & Yield Optimization

Ranjan Dasgupta has implemented and scaled header bidding for publishers using Prebid.js and related wrappers. His work includes timeout tuning, floor pricing, and integration with yield optimization and SPO so that header bidding changes are measurable and aligned with buyer preferences. He has designed monitoring and alerting for header bidding performance and aligned header bidding roadmaps with buyer SPO expectations. For more, see header bidding strategy and yield optimization for publishers.

Projects & Case Studies

For detailed project descriptions—including the Unified Monetization Stack at Glance, Web & CTV Exchange strategy at InMobi, and the AdsGupta AI platform—see the Work page.

Contact

To discuss working with Ranjan Dasgupta on AdTech strategy, programmatic consulting, or speaking opportunities, visit the contact page or connect on LinkedIn.

View Work & Projects Contact Ranjan Dasgupta

Programmatic advertising · CTV monetization · Header bidding · Yield optimization · Supply path optimization · AI in advertising · Web & App monetization · Insights