Futuristic / Sci-Fi Discovery

Post Advertising

Maybe we'll still call it advertising. Maybe we'll call it something else: attention markets, value exchange, ambient intent. Ranjan Dasgupta has spent nine-plus years in the current version—programmatic, exchanges, yield.

Whatever comes next will need plumbing. Identity, fairness, yield. I've written about the future in ads in 2030, ads in 2100, and Insights. For the current stack, programmatic and Work. About, Contact.