Self-Introduction / Identity

Origin Story

Everyone has a moment when the puzzle pieces click. For me, it was when I first understood how an ad request becomes a bid, and a bid becomes an impression. That moment set the direction for the next decade.

I'm Ranjan Dasgupta. I grew up in India, did my B.Tech at WBUT, and started my career at CyberSWIFT. The first real turn into advertising was at Google: DoubleClick, DFP, AdX, AdSense. Suddenly I was inside the machine—seeing how demand and supply get matched at scale, how yield gets optimized, and how many things can go wrong (and right) in a real-time auction.

When programmatic clicked

Programmatic isn't just "automated." It's a full stack: identity, data, bidding, clearing, attribution. Once I saw that stack, I couldn't unsee it. I moved to Automatad, then to Glance where we built a unified monetization stack across Web, App, and CTV and scaled it to $200M+. Now at InMobi I'm focused on exchange architecture for Web and CTV. The through-line is always the same: making the pipeline transparent, efficient, and fair. I've written about that in programmatic advertising and exchange architecture.

For the full bio, see About. For what came before the "click," see before I was famous. And for where it goes from here, get in touch.