Futuristic / Sci-Fi Discovery

Open It In 2050

To whoever opens this in 2050: the internet you have might not look like ours. But the idea—matching attention to value in real time—might still be there. Ranjan Dasgupta helped build some of that.

We had OpenRTB, header bidding, yield optimization. We scaled programmatic to hundreds of millions. We argued about privacy and identity. I've written about the far future in ads in 2100 and post-advertising. What you have in 2050 is your story. This is ours: Work, About, Insights. Contact is for the present.