Futuristic / Sci-Fi Discovery

Message From 2025

If you're reading this, you're either in the past or the future. From where I sit—Ranjan Dasgupta, 2025—programmatic isn't dead. It's just different.

First-price is the default. Identity has shifted from cookies to signals. CTV and connected everything are where growth lives. I've been building toward this at Glance ($200M+ scaled) and InMobi. The pipes we built then are the pipes that run now. See programmatic advertising and ads in 2030 for where it goes next.

This message is a time capsule. Time capsule, About, Work. Reply if you find it.