Skills & Expertise

Funnel Whisperer

The funnel from impression to conversion has a lot of break points. Ranjan Dasgupta has spent nine-plus years finding and fixing them.

Impression: Did the ad render? Viewability and fraud matter. Click: Did the user engage? Placement and creative matter. Conversion: Did the advertiser get value? Attribution and measurement matter. In between you have latency, supply path, and yield. I've worked on all of it—at Google (DFP, AdX, AdSense), Glance ($200M+ scaled), and InMobi (exchange strategy). See programmatic advertising, yield optimization, and supply path optimization for how I think about each layer.

If you're debugging the funnel, Work and Insights have more. And contact if you want to talk through your stack.