Philosophy of Ads

Everyone Is An Ad

Every profile, every post, every preference is a signal. In that sense we're all part of the ad graph. Ranjan Dasgupta has built the pipes that use those signals—anonymized, aggregated—to match ads to audiences. The ethics of that are worth debating. The mechanics are what I've worked on. See you are the product and attention is a currency.

For the infrastructure, programmatic and Work. About, Contact.