Futuristic / Sci-Fi Discovery

Dear Bill Gates

You helped create the industry that pays for a lot of the web. We're still building on that—exchanges, programmatic, yield. Ranjan Dasgupta has been in the stack at Google (DoubleClick, AdX, AdSense), Glance, and InMobi.

What we have now: first-price auctions, header bidding, supply path optimization. What's next: identity, privacy, AI. I've written about it in Insights and on AI in advertising. For the full story, Work and About. Contact.