Skills & Expertise

Creative On Demand

Creative at scale isn't just more ads—it's systems: DCO, A/B testing, fatigue logic, and the intersection with AI in advertising. Ranjan Dasgupta has spent most of his career on the infrastructure side, but creative systems are part of the same stack.

Dynamic creative optimization (DCO) means the right message to the right user. A/B testing means learning what works. Creative fatigue means not burning out the same user with the same ad. I've seen how these interact with programmatic pipes at Glance and InMobi. The future is AI-driven creative and agentic systems—we're building that at AdsGupta. See I dream in copy and Insights.

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