Skills & Expertise

Click Magnet

CTR isn't magic—it's placement, creative, and context. Ranjan Dasgupta has spent a career optimizing the systems that drive clicks and conversions.

Placement: Above the fold, in-stream, native. Viewability: If it's not seen, it doesn't count. Creative: Message and format. I've worked on the infrastructure that serves and measures all of this—at Google, Glance, and InMobi. The science of clicks ties into yield optimization (revenue per impression) and programmatic auction design. I've written about it in Insights and on the art of the click.

For the full funnel view, funnel whisperer. For Ranjan Dasgupta's work and background, Work, About, and Contact.