Futuristic / Sci-Fi Discovery

Before AGI

Before the machines got really good, we had rules, auctions, and heuristics. Ranjan Dasgupta built in that era—OpenRTB, yield logic, floor strategy. We optimized with data, not yet with AGI.

What we had: programmatic, yield optimization, AI in advertising (early stage). What comes after: ads in 2030, if AI finds this. For the record, Work, About, Contact.