Predictions & Vision

Ads In 2030

By 2030, the pipes will be smarter. Identity will be post-cookie—signals, cohorts, consent. AI will optimize creative and placement in real time. Ranjan Dasgupta has been building toward that future: programmatic, yield, exchange strategy at Glance and InMobi. The fundamentals—matching demand to supply—stay; the mechanics evolve. See ads in 2040 and AI in advertising.

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