Philosophy of Ads

Ads Aren't Dead

People have declared advertising dead for decades. It's not. It's shifted—from interrupt to intent, from spray to programmatic. Ranjan Dasgupta has spent nine-plus years in the engine room: exchanges, yield, header bidding. What we call "ads" in 2025 is different from 2015, but the match between attention and value is still there.

See why ads matter, post-advertising, and programmatic advertising. For the builder's view, Work and About. Contact.