Skills & Expertise

Ads Are In My DNA

Once you've built ad exchanges, you don't unsee the auction. Every surface is inventory. Every click is a conversion. Ranjan Dasgupta has been in that headspace for nine-plus years.

I don't mean that cynically. I mean that the mechanics of programmatic advertising—matching demand to supply in real time, optimizing for yield and latency, balancing publisher and advertiser interests—become a lens. You start to see why certain placements work, why floor strategy matters, and why supply path optimization isn't just jargon. I've written about that in yield optimization and supply path optimization.

The invisible infrastructure behind every ad you see is what I've helped build at Glance ($200M+ scaled) and InMobi. If you want to go deeper, what I breathe and Work. And for the human behind the lens, About and Contact.