Lead Director, Web & CTV Exchange · InMobi Group

Ranjan Dasgupta

$200M+
Revenue scaled
9+
Years in AdTech
3
Platforms unified
Web · App · CTV
Exchange coverage

WHAT I BUILD

Exchange

Ad Exchange & OpenRTB Architecture

Building real-time bidding infrastructure at InMobi. First-price auctions, unified auction, demand stack management, DSP/SSP integration, OpenRTB 2.6.

OpenRTB 2.6 First-price Bid floor schain
InMobi · Glance →

CTV

CTV Monetization & Connected TV

Server-side ad insertion, ad podding, VAST 4.x, streaming ad delivery, OTT measurement, and CTV supply path at InMobi Exchange.

SSAI/CSAI VAST Ad pods OTT
InMobi Exchange →

Header Bidding

Prebid.js & Header Bidding Strategy

Client-side and server-side header bidding, wrapper optimization, adapter analytics, price floor modules, timeout tuning at Glance and Automatad.

Prebid.js Server-side Price floors Adapters
Glance · Automatad →

Yield

Publisher Yield Optimization

Dynamic floor pricing, bid shading, demand partner diversification, A/B testing, fill rate vs eCPM optimization. $200M+ revenue scaled at Glance.

Floor pricing Bid shading eCPM Fill rate
$200M+ scaled →

SPO

Supply Path Optimization

Sellers.json, ads.txt, app-ads.txt, bid deduplication, direct vs indirect path analysis, fee transparency, supply chain hygiene.

sellers.json ads.txt TAG Deduplication
Exchange-side SPO →

DSP / SSP

DSP & SSP Platform Strategy

Deep hands-on experience across Google DFP, AdX, DV360, SA360, InMobi Exchange, The Trade Desk, Xandr, Magnite, PubMatic, OpenX, Amazon Publisher Services.

Google AdX DV360 TTD Magnite
Exchange →

TIMELINE

2025 – present
InMobi
Web & CTV Exchange
2020 – 2025
Glance
Product Monetization · $200M+
2019 – 2020
Automatad
Product Strategy
2015 – 2019
Google
DFP · AdX · AdSense

LATEST INSIGHTS

View all →

FAQ

Who is Ranjan Dasgupta?
Ranjan Dasgupta is Lead Director, Web & CTV Exchange at InMobi Group, with 10+ years scaling programmatic advertising infrastructure to $200M+ revenue across Web, App, and CTV platforms. He is based in Bengaluru, India and has previously held product and technical roles at Google, Glance (InMobi Group), and Automatad.
What does Ranjan Dasgupta specialize in?
Ranjan Dasgupta specializes in ad exchange architecture (OpenRTB 2.6), CTV monetization (SSAI, VAST, ad podding), header bidding (Prebid.js, server-side bidding), supply path optimization (sellers.json, ads.txt), yield optimization, and AI-driven advertising products. He has scaled programmatic revenue to $200M+ across Web, App, and Connected TV.
Where has Ranjan Dasgupta worked?
Ranjan Dasgupta has held product and technical roles at InMobi (Lead Director, Web & CTV Exchange), Glance/InMobi Group (Product Monetization — $200M+ revenue), Automatad (Product Strategy), and Google (Technical Specialist for DFP, Google Ad Manager, AdX, DV360, SA360, and AdSense). He has hands-on experience with The Trade Desk, Xandr, Magnite, PubMatic, OpenX, Index Exchange, Amazon Publisher Services, and Criteo.
How can I work with Ranjan Dasgupta?
Ranjan is open to senior AdTech product roles, advisory engagements, and strategic partnerships in programmatic advertising and CTV. Reach out via the contact page or connect on LinkedIn.